Category Manager

Date: 24-Jan-2023

Location: Leek, United Kingdom

Company: Ornua Co-operative Limited

Job Title:                    Category Manager

Reports to:                Senior Category Manager

Location:                    Ornua Foods UK, Leek

Hours:                         Monday- Friday, 08:45am-17:00pm (36.25 hours per week)

Salary:                         £40,000 - £45,000




Company Overview



Ornua is a dairy co-operative which sells dairy products on behalf of its Members, Ireland’s dairy processors and, in turn, Irish dairy farmers.  It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide.  Headquartered in Dublin, it has annualised sales of over €2.3 billion and a global team of 2,850 employees.  Ornua operates from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across all four corners of the globe.

The Group is structured across two divisions: Ornua Foods and Ornua Ingredients.

Ornua Foods is responsible for the marketing and sales of Ornua’s consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Kerrygold, Avantage, Forto, and BEO.  Markets are served by production facilities and in-market sales and marketing teams in Africa, Asia, Germany, Ireland, the UK, the rest of Europe, the Middle East, and the US.

Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturing and foodservice customers across the world.  Ornua Ingredients is also responsible for managing volatility through de-risking and trading strategies. The business is supported by production facilities in Saudi Arabia, Spain, the UK, the US and by in-market teams in Africa and the Middle East.



Ornua’s Values

At Ornua, our Values guide us as we work together and care for each other to achieve great things. Our five values, and their underlying behaviours, encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.




Dynamic Working

Ornua have a Dynamic Working policy in place which facilitates flexible hours and hybrid working.





Starting with the shopper in mind, the primary purpose of the Category Manager role is to drive profitable growth of our categories for our retail partners and Ornua, alongside driving overall category growth for our customers. You will work as part of the multifunctional commercial team, providing category expertise, analysis, and recommendations to both internal and external stakeholders.



Key Areas of Responsibility:


Driving growth our customers

  • To identify and share, in an engaging and action orientated way, the latest category trends, the reasons behind market trends and the implications and opportunities for Ornua and our customers. Identify the size of the prize for various opportunities and assist in tracking performance against those targets.
  • To make recommendations across all the marketing P’s on how our customers can outperform the rest of the market based on customer and category insight.
  • Supporting the development of Ornua’s category strategy and the tailoring for customers
  • Alignment and integration between the category strategy and the customer plan to deliver future growth
  • To be the lead on range reviews from space, flow, assortment, and SKU distribution.
  • Aligning pack design, pack communication and size to key usage occasions.
  • To support business cases for NPD opportunities with our customers.
  • Carry out seasonal reviews (summer, Christmas etc) to identify future opportunities for growth
  • Champion loyalty card data so it becomes more of the day to day and utilised to create compelling category stories and recommendations

Category Team

  • Be a data agency Champion - optimizing agency performance and facilitating internal skills development to fully utilize the data/resource available
  • Contribute to the monthly Category ‘Pit Stop’ insights document and make retailer ready for your customer

Ornua Brands within our customers

  • Support the Brand Team in driving the growth of Pilgrims Choice and Kerrygold within our customers






  • Highly numerate
  • Strong analytical skills & proven ability to deliver actionable insight
  • Able to articulate data concepts to a non-expert audience
  • Advanced PowerPoint and Excel skills
  • Advanced use of Kantar, IRI or Nielsen, plus customer loyalty data (dunnhumby / Sainsbury’s SIP)
  • Strong presentational skills
  • Commercially aware



  • 5+ years of FMCG experience including Category Management
  • Negotiation skills
  • Knowledge of joint business planning
  • Knowledge of shopper marketing processes


To note: 

This is a Category Manager position and the specific retailer(s) assigned may change over time as part of rotational development or in response to business needs. 


Key Competencies


CUSTOMER FOCUS: Advocates for the customer, balances customer and business needs, and spots opportunities for growth.

WORKING TOGETHER: Encourages co-operation in own team and support cross functional working.

COMMUNICATIVE: Communicates confidently, adapting style for different situations.

RIGOUR: For complex challenges or new areas, applies effective professional skill, analysis and decision making, and planning, and reviewing.



Free Onsite Parking, 28 Days holiday plus 3 bank holidays, Pension, Subsidised Staff Canteen, Company Shop (offering discounts on products), Sports and Social Club, Staff Lottery, Discount on Bikes and Tech Scheme, Confidential Employee Assist Programme.


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