Social Media and Content Manager

Job Title         Social Media and Content Manager

Reports to:     Brand Manager

Location:         Evanston, IL (hybrid)

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Company Background

Ornua is a dairy co-operative which sells dairy products on behalf of its members, Ireland’s dairy processors and, in turn, Irish dairy farmers. It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide. Headquartered in Dublin, Ornua has annualised sales of over €3.5 billion and a global team of 3,000 employees.

Ornua is structured across two divisions: Ornua Foods and Ornua Ingredients. We operate from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across the globe in Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.

You may know us by our brands Kerrygold, Dubliner, Pilgrim’s Choice, Avantage, Forto, and BEO.

Ornua Foods North America is based in Evanston, Illinois and we market and sell Kerrygold butter and cheese in the North American market. We are the number two butter brand in the US and the number one in the specialty cheese market.

Ornua’s Values

At Ornua, our Values lie at the core of everything that we do and how we behave both individually and as a business. Our five values, and their underlying behaviours, encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.

Ornua’s Growth

At Ornua, our co-operative ethos lies at the heart of how we do business. We care passionately about driving sustainable, profitable growth, underpinned by our ambitious ‘Growing For Good’ strategy. We have delivered significant growth in our core business and enhanced our footprint with a major acquisition in the USA. Ornua continues to grow strength by strength with bold plans to enhance the value created for our shareholders.

Why This Role is Valuable

Working as part of the US-based marketing team, this role is key in developing and deploying much of how key products in the Kerrygold brand show up across digital and social properties. From providing market-appropriate nuance to global cascades making them fit-for-purpose and locally relevant, to co-developing and deploying content pillars and channel strategy, to activating a tone of voice through copywriting, and giving recommendations on targeting and content placement, this channel expert leads on constantly innovating their brands’ role through a social and digital-first lens. You will connect wider food trends, popular culture, audience behaviours with Kerrygold products, linking your work across evergreen, campaign and ad hoc workstreams in an agile and flexible way.

 

Key Areas of Responsibility

• Planning, developing and deploying social media content and campaigns
• Bringing the overarching brand strategy and creative ambition to life in a social-first and platform-specific way through content
• Working with in-house, agency and creators to provide a dynamic social programme
• Posting and moderating content across social media accounts
• Engaging with social audiences and finding opportunities for brand engagement and earned reach while also mitigating any potential risk
• Support, amplify and extend the role of social alongside broader marketing and PR activity
• Utilise data, social listening and gathered insight to constantly evaluate and optimise output, best practices and ways of working
• Assist in the setting, reporting and accountability to channel KPIs and ensuring they ladder back to broader business objectives
• Being on top of the latest social media trends and understanding how they can be applied in real-time to our brand

Key Requirements:

• Experience working in a CPG/FMCG environment managing content channels with scale
• An ability to interpret and bring and opinion to brand strategy
• An understanding of publishing cycles and a working awareness of all major content channels
• Relevant experience working with brands as a social-first channel expert and thought leader
• 3+ years experience in social media management and content development
• Ability to convey channel success and opportunities to senior stakeholders in a clear, jargon-free and compelling manner
• A highly developed view of contemporary culture and understanding of the leading content platforms and channels

Ornua Competencies:

• Ownership: Empowers performance; ensuresquality and delivery; rewards initiative, courage, and success and/or makes decisions about sustainable growth.
• Customer Focus: Advocates for the customer, balances customer, commercial and business needs, and spots opportunities for growth.
• Communicative: Communicates with impact, adapting style for different situations and people, to ensure all are heard and valued and feel psychologically safe.
• Forward Looking: Leads others through change and contributes to competitive challenges and functional strategic plans that could deliver positive social impact.

Applicants must be authorized to work for ANY employer in the U.S.  We are unable to sponsor or take over sponsorship of an Employment Visa at the time.

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