Social Media Content Manager

Job Title: Social Media & Content Manager

Function: Marketing

Reports to:  Senior Director of Brand Communications

Position Type: Permanent, Exempt

Schedule: Hybrid – 3 days in office

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Ornua (meaning “new gold”) is Ireland’s largest exporter of Irish dairy products, proudly bringing the unique taste of Irish dairy to the world since 1961.

Are you a Social Media & Content Manager looking for the challenge of taking a mission driven organization to its next level of success?

Ornua is actively seeking a Social Media & Content Manager to join the Ornua Family as we continue our growth trajectory. This position will play a key role in collaborating closely with brand, brand communications/marketing, agency, and other cross-functional partners to foster fandom, drive meaningful engagement, and contribute to brand growth. This is an ideal role for someone who is entrepreneurial, culturally plugged-in, and passionate about building brands through social storytelling.

WHY THIS ROLE IS VALUABLE

This role shapes how key Ornua brands—particularly Kerrygold US—show up across social and digital platforms. You will localize global campaigns, build US-specific social strategy and execution, manage content creation, and cultivate community engagement. As a channel expert, you’ll bring cultural relevance, digital innovation, and a consumer-first lens to everything you do.

WHAT YOU WILL BRING TO THE ROLE

• You thrive in collaborative, cross-functional environments.
• You have experience in FMCG/CPG and understand the pace and complexity of the category.
• You’re highly organized, proactive, and comfortable managing multiple priorities.
• You have strong cultural intuition and a passion for social-first creativity.

At Ornua, success is not just about what you do — it’s how you do it. You demonstrate our values by seeking new ideas, making things happen, showing care for your teammates, being your authentic self, and achieving great things together.

EXPERIENCE AND REQUIREMENTS

Desired Qualifications

• 5–6 years of social media management and digital content experience.
• Proven track record of building and managing social communities within established guardrails.
• Experience creating and overseeing low-fi social content.
• Strong understanding of brand strategy and how to translate it into platform-appropriate execution.
• Experience in FMCG/CPG or agency environments with scaled content programs.
• Strong cultural awareness and deep familiarity with major and emerging content platforms.
• Digital-first creative intuition and excellent writing skills.

WHAT YOU’LL DO

• Own output across social platforms. (Meta properties, TikTok, YouTube, and Pinterest presently – this will change and evolve as consumers do/strategy requires).
• Editorialize the brand daily through the lens of popular culture and brand purpose to spot, sell and realize opportunities to lead or participate in reactive and trending conversations.
• Identify and build relationships with brand fans and paid influencers and ensure their content is on brand/appropriate.
• Own overall social content development for Kerrygold US E2E, from planning to scheduling, budget management, and develop of social content with Global social agency.
• Responsible for content calendar creation for US that supports and extends marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience.
• Respond to consumer queries through inbound channels like social media, website question desk, and calls daily.
• Work with social tech stack, listening/analysis/reporting tools and/or native platforms.
• Report on social metrics including owned platforms, as well as influencer content.
• Manage relationship with social agency for US, setting challenging KPI’s and holding them accountable.
• Support the broader work of the Brand Communications/Marketing pillar of which you are a part of – bringing relevant inputs to help build and develop the overall communication and activation strategy.

WHY ORNUA?

Ornua is a purpose-driven, values-led co-operative creating value for Irish dairy farming families through our global operations. With 10 business units, 16 production facilities, and in-market teams across the world, we operate through two divisions — Ornua Foods, which markets our iconic consumer brands including Kerrygold and Pilgrims Choice, and Ornua Ingredients, which provides innovative, customized dairy ingredient solutions to our customers.

• Our Values lie at the core of everything we do. Our five values encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care, and Achieve Great Things Together.
• We invest in our people and foster a culture of continuous learning and improvement.
• Career progression opportunities, including global mobility.
• Comprehensive benefits with region-specific offerings.
• Dynamic Working policy supporting flexible hours and hybrid work options.

PAY RANGE: $104,500 - $127,500

This range represents the overall market pay rate for candidates who meet the necessary qualifications and experience requirements for this role. Actual compensation may vary based on factors such as experience, education, and performance.

TOTAL REWARDS

Total Rewards at Ornua Foods North America will include a competitive salary and annual bonus scheme. The following are a list of other benefits you can avail of: low employee contribution for Medical, Vision and Dental benefits cover; 401k; Paid Time Off; Maternity Leave (20 weeks); Parental Leave; Flexible working; Fitness Reimbursement; Charity Donation; Complimentary Kerrygold products; Free car parking and secure bicycle storage; Free healthy snacks and drinks in the office; Reward & Recognition program; Volunteering opportunities; Long Service Awards.

Would you like to make an impact? Apply today!

Ornua is an equal opportunity employer.  All qualified applicants will be provided with equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or genetic information.  Ornua is committed to providing reasonable accommodations to individuals with disabilities. If you require an accommodation to complete the application or interview process, please contact Ornua People Services at 833-450-2385 or peopleservicesus@ornua.com. 

This employer participates in E-Verify, a federal program that verifies the identity and employment eligibility of all persons hired to work in the United States. As part of the hiring process, information provided on your Form I-9 will be submitted to the E-Verify system. E-Verify compares your information to records maintained by the Department of Homeland Security and the Social Security Administration.
For more information about E-Verify, please visit www.e-verify.gov.