Integrated Media Manager

Job Title: Integrated Media Manager

Reports to: Senior Director, Marketing- Connected Commerce

Location: Evanston, IL (Hybrid 3 days per Week)

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Ornua (meaning “new gold”) is Ireland’s largest exporter of Irish dairy products, proudly bringing the unique taste of Irish dairy to the world since 1961.

Are you an Integrated Media Manager looking for the challenge of taking a mission driven organization to its next level of success?

Ornua is actively seeking an Integrated Media Manager to join the Ornua Family as we continue our growth trajectory. This position will play a key role in shaping the future of holistic media planning and activation for the Kerrygold brand across national, retailer and eCommerce media.

WHY THIS ROLE IS VALUABLE

The Integrated Media Manager is a strategic, media-forward marketer who plays a central role in shaping and executing the brand’s go-to-market approach. This role reports to the Sr. Director, Marketing- Connected Commerce and supports the development of integrated strategies with a strong emphasis on media planning, investment, and performance across national and retailer channels. 

The ideal candidate brings deep expertise in media strategy and execution, with the ability to guide agency partners and continuously evolve how the brand shows up in market. They will collaborate cross-functionally across creative, digital, eCommerce, and sales to deliver seamless, full-funnel activations that drives both brand and commerce results. 

This individual is a data-driven thinker and strong agency leader, able to translate business objectives into high-impact media plans and actionable execution while continuously optimizing performance and advancing marketing effectiveness. 

Key Responsibilities

1. Communications Strategy & Planning 

• Support Marketing team to develop and execute the integrated communications strategy. 
• Translate strategic priorities into cohesive, channel-appropriate plans across paid, owned, earned and shared media. 
• Partner closely with global teams to implement best-practice planning frameworks and ensure strong internal alignment in local market. 
• Ensure all plans are insight-driven, audience-first, and designed to deliver measurable business impact. 

2. Media Strategy & Execution 

• Lead development of integrated media strategies across national and retailer media, ensuring alignment to brand and commercial objectives. 
• Guide agency partners on media planning, investment allocation, and channel mix to maximize efficiency and effectiveness. 
• Drive excellence in retailer media, ensuring strong alignment between media, content, and commerce. 
• Continuously evolve go-to-market approaches based on performance data, channel innovation, and emerging consumer behaviors and LLM signals. 
• Partner cross-functionally with eCommerce, Sales and the broader marketing team to ensure media strategies support conversion and retail priorities. 
• Drive smarter media buying through AI-powered optimization, leveraging automation and machine learning to improve performance, efficiency, and speed.

3. Agency & Vendor Management 

• Serve as the day-to-day contact for media and creative agencies, ensuring clear direction, strong collaboration, and high-quality output. 
• Develop clear, actionable briefs for media planning and campaign execution. 
• Hold agency partners accountable for delivering integrated, insight-led plans that align to strategic objectives. 
• Foster a test-and-learn mindset, encouraging innovation and continuous optimization. 

4. Strategic Partnerships, Collaborations and Events

• Identify and evaluate partnership opportunities across platforms, brands, publishers, and creators that can enhance reach and relevance. 
• Manage ongoing partner relationships, ensuring alignment to brand values and business goals. 

5. Digital, Social & Search Integration 

• Ensure media plans are optimized for digital excellence, including social, search (SEO/AEO), and emerging platforms. 
• Work with Social and Creative teams to ensure consistency in messaging, creative quality, and channel fit across all paid media touchpoints. 
• Up-level search by working with agency partners to apply best practices and consistently evolve.
• Lead the shift toward AI-first search and discovery, ensuring the brand is optimized for inclusion in LLM-powered and generative search experiences.

6. Insights & Performance 

• Analyze performance across media channels, synthesizing insights to inform optimization and future planning. 
• Translate data into clear, actionable recommendations for stakeholders and agency partners. 
• Champion a measurement-first mindset, including test design, learning agendas, and continuous improvement. 
• Stay current on media trends, platform evolution, and competitive activity to inform strategy. 

At Ornua, success is not just about what you do — it’s how you do it. You demonstrate our values by seeking new ideas, making things happen, showing care for your teammates, being your authentic self, and achieving great things together.

EXPERIENCE AND REQUIREMENTS

Minimum Qualifications

• Minimum of 7+ years of experience in media, integrated marketing, brand management, or related fields. 
• Strong hands-on experience in media strategy and execution, including national media and retailer media ecosystems. 
• Proven experience managing and guiding media agencies to deliver high-impact, integrated plans. 
• Deep understanding of full-funnel media, including awareness, consideration, and conversion tactics. 
• Experience working cross-functionally with eCommerce, sales, creative and shopper marketing teams. 
• Exceptional communication and collaboration skills, with ability to influence across stakeholders. 
• Strong analytical mindset with ability to translate data into actionable insights. 
• Highly organized with strong project management skills in fast-paced environments. 
• Passion for brand building, storytelling, and staying ahead of media and cultural trends. 

WHY ORNUA?

Ornua is a purpose-driven, values-led co-operative creating value for Irish dairy farming families through our global operations. With 10 business units, 16 production facilities, and in-market teams across the world, we operate through two divisions — Ornua Foods, which markets our iconic consumer brands including Kerrygold and Pilgrims Choice, and Ornua Ingredients, which provides innovative, customized dairy ingredient solutions to our customers.

• Our Values lie at the core of everything we do. Our five values encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care, and Achieve Great Things Together.
• We invest in our people and foster a culture of continuous learning and improvement.
• Career progression opportunities, including global mobility.
• Comprehensive benefits with region-specific offerings.
• Dynamic Working policy supporting flexible hours and hybrid work options.

PAY RANGE: $130,000 - $159,000

This range represents the overall market pay rate for candidates who meet the necessary qualifications and experience requirements for this role. Actual compensation may vary based on factors such as experience, education, and performance.

TOTAL REWARDS

Total Rewards at Ornua Foods North America will include a competitive salary and annual bonus scheme. The following are a list of other benefits you can avail of: low employee contribution for Medical, Vision and Dental benefits cover; 401k; Paid Time Off; Maternity Leave (20 weeks); Parental Leave; Flexible working; Fitness Reimbursement; Charity Donation; Complimentary Kerrygold products; Free car parking and secure bicycle storage; Free healthy snacks and drinks in the office; Reward & Recognition program; Volunteering opportunities; Long Service Awards.

Would you like to make an impact? Apply today!

Ornua is an equal opportunity employer.  All qualified applicants will be provided with equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or genetic information.  Ornua is committed to providing reasonable accommodations to individuals with disabilities. If you require an accommodation to complete the application or interview process, please contact Ornua People Services at 833-450-2385 or peopleservicesus@ornua.com. 

This employer participates in E-Verify, a federal program that verifies the identity and employment eligibility of all persons hired to work in the United States. As part of the hiring process, information provided on your Form I-9 will be submitted to the E-Verify system. E-Verify compares your information to records maintained by the Department of Homeland Security and the Social Security Administration.
For more information about E-Verify, please visit www.e-verify.gov.