Global Category Insights Manager

Date: 07-Jan-2022

Location: Dublin, Ireland

Company: Ornua Co-operative Limited

Ornua is a dairy co-operative which sells dairy products on behalf of its Members; Ireland’s dairy processors and, in turn, Irish dairy farmers.  It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide.  Headquartered in Dublin, it has annualised sales of over €2.3 billion and a global team of 2,850 employees.  Ornua operates from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across all four corners of the globe.


The Group is structured across two divisions: Ornua Foods and Ornua Ingredients.


Ornua Foods is responsible for the marketing and sales of Ornua’s consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Kerrygold Avantage, Forto, and BEO.  Markets are served by production facilities and in-market sales and marketing teams in Africa, Asia, Germany, Ireland, the UK, the rest of Europe, the Middle East, and the US.


Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturing and foodservice customers across the world.  Ornua Ingredients is also responsible for managing volatility through de-risking and trading strategies. The business is supported by production facilities in Saudi Arabia, Spain, the UK, the US and by in-market teams in Africa and the Middle East.


Growth for Good


Ornua is the home of Irish dairy. Our cooperative ethos is at the heart of who we are and how we do business.  Our global success would not be possible without the close collaboration, care, and commitment of our 2,400 strong team.  Ornua cares about building sustainable livelihoods for all our people, who in turn care about driving sustainable profits for our co-op members and the Irish dairy farming families we proudly represent. 


Ornua 2025 is our strategic plan that will help realise our vision for growth in the next five years. It outlines what we will do well, what we will do with the profits we generate, and what additional services we will provide to our members. We will be guided by 3 guiding principles; focus, simplicity and adding value to our volume and we will clearly define what market we will play in


Together, we will grow for good – creating value for our Irish farming families and for our 2,400 strong, committed, and proud global team.



Role Purpose:


The Global Category Insights Manager will play a pivotal role in the development of Insights as a function that supports the delivery of consumer led brand and business strategy. This role will report to the Global Insights Director and will be tasked with building team capability and impact.


This role can be based in Ireland or UK.


Key Responsibilities:


  • Delivering access to category insights that support distinctive and compelling brand and business decisions.


  • Coordinate a wider team of matrixed international category partners, developing a high-performing function that is recognized for the quality of its work and delivering value throughout the Group.  Providing insights to support Growth, Central Brand and Foods and Ingredients leadership teams.


  • Deliver best practice protocols in category insights while also identifying any defined gaps in capability or resource.


  • Generate a road map for data democracy, working in collaboration with your Consumer Insights team to ensure insights become part of the senior leader’s vernacular and are used to inform key strategic decisions at all levels.


  • Manage the category budget centrally, to include oversight of local market budgets to deliver cost efficiencies and secure value from our existing data providers.


  • Lead and build best practice protocols for category insights in Ornua.  Leverage the expertise within the matrix team to deliver these - specifically this role will own protocols for Market size, EPOS, Household Penetration, U&A, socio demographic and economic data.


  • Provide quantitative category and shopper insights to central Marketing and Growth teams. Use this data to inform and refresh our understanding of consumer buying and consumption behaviour and patterns; what and when and where consumers buy.


  • Ensure our data partners (IRI/GFK etc.) are providing relevant, value-add and cost-effective support to our business, while leading and bringing best practice tools with regard to how we translate this data to inform Oruna and external customers (build engaging and tangible stories that can be readily digested).


 Key Requirements / Attributes:


  • Extensive high-level Category experience in the FMCG food sector, with an excellent understanding and appreciation of the consumer / shopper mindset and associated data capabilities, along with the ability to create compelling brand stories and collateral that resonate with those consumers.
  • Strong track record of demonstrating strategic vision and planning skills, with a keen understanding and experience of marketing brands in competitive environments.
  • Excellent commercial acumen, with an understanding of pricing, promotions and margin as levers for growth.
  • Excellent communication, interpersonal and relationship building skills, with a proven ability to manage multiple stakeholders, such as subsidiary teams and vendors across multiple markets.
  • Excellent negotiation, influencing and presentation skills with the ability to bring critical thinking to problem solving.
  • Strong leadership skills and abilities, with a proven track-record in developing high-performance teams.
  • Works well on own initiative.
  • Willingness to travel internationally.



Ornua Core Competencies:


  • Communicative: Applies advanced communication skills, considering impact on the audience and desired outcomes.
  • Forward-Looking: Helps others to accept change, implements change, and looks ahead to anticipate change.
  • Curious: Creates an environment for innovative thinking. Rewards and recognises creative thinking and continuous improvement. 
  • Working Together: Is supportive, co-operative and inclusive.





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