Consumer Insights Manager

Date: 14-Sep-2022

Location: Dublin, Ireland

Company: Ornua Co-operative Limited


Ornua is a dairy co-operative which sells dairy products on behalf of its Members, Ireland’s dairy processors and, in turn, Irish dairy farmers.  It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide.  Headquartered in Dublin, it has annualised sales of over €2.5 billion and a global team of 2,850 employees.  Ornua operates from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across all four corners of the globe.

The Group is structured across two divisions: Ornua Foods and Ornua Ingredients.

Ornua Foods is responsible for the marketing and sales of Ornua’s consumer brands including, Dubliner, Pilgrims Choice, Kerrygold, Avantage, Forto, and BEO.  Markets are served by production facilities and in-market sales and marketing teams in Africa, Asia, Germany, Ireland, the UK, the rest of Europe, the Middle East, and the US.

Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturing and foodservice customers across the world.  Ornua Ingredients is also responsible for managing volatility through de-risking and trading strategies. The business is supported by production facilities in Saudi Arabia, Spain, the UK, the US and by in-market teams in Africa and the Middle East.

 

Ornua’s Values

At Ornua, our Values guide us as we work together and care for each other to achieve great things. Our five values, and their underlying behaviours, encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.

 

Dynamic Working

Ornua have a Dynamic Working policy in place which facilitates flexible hours and hybrid working.

 

Job Summary:

 

To help drive the Brand led growth identified in Ornua’s business strategy. Using consumer led rationale and insight to help teams unlock strategy to deliver the potential for our brands and business. 

 

The Consumer Insights Manager will report to the Global Head of Human Insight, this role will lead the business in understanding consumer behaviours, attitudes, insights, and trends in key markets.

 

He/she will work closely with the wider Insight team and our key stakeholders in the Consumer Foods business to deliver consumer led strategy. The focus of this role is the Consumer Foods Business however there is also a need to support our Ingredient Insight team to generate strategic decisions.

 

As consumer manager you will interpret consumer insights and trends to generate strategy.

 

The candidate will work alongside a junior consumer executive together with your local partners. You will be responsible for developing an appropriate strategy to deliver insights, accountable for identifying best practice research methods and will work with your team to cascade the learnings throughout the business.

 

 

Key Areas of Responsibility:

 

  • Design and coordinate consumer immersive research and experiments as a way to fully understand consumer behaviour
  • Discover business growth opportunities by integrating data from various sources and leveraging a network of agencies and your expertise to inform strategic choices
  • Drive strong recommendations by translating and visualizing complex data sets into simple and actional conclusions through story telling
  • Together with the Head of Human Insights and the wider Insight team set the consumer insight strategy.
  • You will be responsible for the day-to-day management of global Insight projects and support your local partners with their adhoc insight needs.
  • To work closely with the brand and innovation teams. You will identify best practice tools and together with the key stakeholders inform the choices to approve and optimise concepts for launch
  • Work closely with the Category Insight team to establish a Brand Bible to inform the brand planning process annually.
  • As part of the wider Insight team, generate a knowledge hub where we can build our expertise but also ensure insight generated is cascaded to the relevant stakeholders beyond Insight. You will generate tools to support this sharing of information. 
  • To collect, analyse, interpret and disseminate relevant information relating to consumer behaviour and trends as well as general product innovation trends across the business.
  • To prepare and deliver presentations on relevant topics on behalf of Ornua, both internally and externally, as requested.
  • Support the ingredient business with their ad hoc needs and together with the team identify how we can better leverage insight within this side of our business.

 

 

Key Skills & Requirements:

 

  • A 3rd level degree (2.1 minimum), preferably in a marketing/business discipline
  • At least 5 years' relevant experience in the FMCG industry, working in Consumer / Human Insight teams or consumer research agencies.
  •  Strong analytical skills and a proven experience of qual and quant research techniques for generating powerful insights, building consumer-driven brand strategy including innovation development from opportunity identification through to launch evaluation.
  • A strong network of agencies and contacts to inform best practice solutions.
  • Demonstrated track record of insight generation, with a capability for creativity and out-of-the-box thinking.
  • Excellent communication, interpersonal, facilitation and influencing skills
  • Successful track record of project delivery through leading cross-functional teams
  • A knowledge of the global agri-food sector is preferable
  • Willingness to travel internationally

 

 

 

 

 

 

 

 

 

 

 

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