CRM Product Owner

Date: 01-May-2021

Location: Dublin, Ireland

Company: Ornua Co-operative Limited

Ornua is a dairy co-operative which sells dairy products on behalf of its Member Co-ops; Ireland's dairy processors and, in turn, Irish dairy farmers. It is Ireland's largest exporter of Irish dairy products, exporting to 110 countries worldwide. Headquartered in Dublin, it has annualised sales of over €2.3 billion and a global team of 2,400 employees. Ornua operates from 10 business units worldwide, including 13 production facilities, and has sales and marketing teams working in-market across all four corners of the globe.


The Group is structured across two divisions: Ornua Foods and Ornua Ingredients.


Ornua Foods is responsible for the marketing and sales of Ornua's consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Forto and BEO. Markets are served by production facilities and in-market sales and marketing teams in Africa, Asia, Germany, Ireland, the UK, the rest of Europe, the Middle East and the US.

Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturing and foodservice customers across the world. Ornua Ingredients is also responsible for managing volatility through de-risking and trading strategies. The business is supported by production facilities in Saudi Arabia, Spain, the UK, the US and by in-market teams in Africa and the Middle East.


Growth for Good


Ornua is the home of Irish dairy. Our cooperative ethos is at the heart of who we are and how we do business. Our global success would not be possible without the close collaboration, care, and commitment of our 2,400 strong team. Ornua cares about building sustainable livelihoods for all our people, who in turn care about driving sustainable profits for our co-op members and the Irish dairy farming families we proudly represent.


Ornua 2025 is our strategic plan that will help realise our vision for growth in the next five years. It outlines what we will do well, what we will do with the profits we generate, and what additional services we will provide to our members. We will be guided by 3 guiding principles; focus, simplicity and adding value to our volume and we will clearly define what market we will play in.


Together, we will grow for good - creating value for our Irish farming families and for our 2,400 strong, committed, and proud global team.


The Role

The role of CRM Product Owner is a 12 month fixed term contract and will be a key role in enabling a successful design, testing and ultimately implementation of Project Evolve, Ornua’s global transformation programme.  The successful candidate will be responsible for delivery of a new CRM system that meets the need of the business and is adopted by business users.


Key Areas of Responsibility:


  • Define business requirements - define scope and prioritise business requirements within Budget
  • Work closely with the technology and delivery implementation partner as the main Ornua point of contact to develop the solution and share best practice
  • Undertake the role of Product Owner
  • Manage project stage including Discovery, Design Sprints, Testing, Deployment, Hypercare and Business as usual (BAU)
  • Manage stakeholders from across the business to ensure that the global system meets business needs
  • Agree deployment plan with implementation partner and business stakeholders
  • Develop training material and support training initiatives
  • Work with local teams to assess business readiness and lead change management in each site in advance of deployment
  • Assess and measure business benefits of system implementation
  • Work closely with technical team to define and implement new functionality and improvements
  • Lead monthly BAU forum calls
  • Ensure CRM adoption principles and goals are being met by providing ongoing support to site leadership teams and monitor adoption dashboards
  • Ensure the system design meets the Evolve business design principles and aligns to programme timelines, ways of working and budget



Key Skills / Attributes:

  • 5+ years experience
  • Bachelors degree in Business or a related field is required.
  • Highly solution driven with very strong problem-solving ability
  • Excellent communication and interpersonal skills, with the ability to deliver clear and concise information to a wide audience
  • Ability to take ownership of complex process areas and execute process improvements 
  • Highly flexible, resilient and a proven ability to adapt to rapidly changing environment
  • Experience managing multiple projects at the same time
  • Strong strategic mind-set with the ability to articulate a credible vision
  • Highly driven and motivated, and works well on own initiative
  • Ability to work cohesively and productively across multi-functional teams
  • Ability to shape and influence decision making across multi- functional teams
  • Experience in CRM implementation projects desirable


Ornua Core Competencies


  • FORWARD LOOKING: Leads others through change and contributes to competitive challenges and functional strategy plans.
  • CURIOSITY: Creates an environment for innovative thinking, rewards and recognises creative thinking and continuous improvement.
  • OWNERSHIP: Makes decisions about sustainable growth and/or manages performance and ensures that quality and delivery of others’ work; rewards and recognises success.
  • WORKING TOGETHER: Creates and reinforces a co-operative culture within the organisation and sets up external strategic alliances/partnerships.



Strategic Drivers of Evolve

  • Deliver Customer Service
  • Exploit full manufacturing and supply chain capability
  • Optimise dairy sourcing
  • Consistently deliver quality products
  • Manage margin and reduce risk
  • Leverage Ownership of product portfolio and innovation
  • Deliver functional excellence and accountability
  • Create a high-performance culture




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