Assistant Brand Manager

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Date: 28 Jan 2025

Location: Dublin, IE, D02 H638

Company: Ornua Co-operative Limited

Ornua is an Irish dairy co-operative that markets and sells dairy products on behalf of its Members, Ireland’s dairy processors and, in turn, Irish dairy farmers. Ornua is Ireland’s largest exporter of Irish dairy products and has annualised sales of €3.4 billion. Headquartered in Dublin, Ornua has a strong global team of 2,900 employees, operating from 10 business units worldwide, including 13 production facilities. Ornua’s core purpose is to build profitable routes to market for Irish dairy products.

 

The Group is structured across two divisions: Ornua Foods and Ornua Ingredients. Ornua Foods is responsible for the marketing and sales of Ornua’s consumer brands, including Ireland’s most successful food export, Kerrygold, as well as Kerrygold Dubliner, Pilgrims Choice, Forto and BEO milk powders.

Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products, for the sale of dairy ingredients to food manufacturing and foodservice customers across the world, and for managing volatility through de-risking and trading strategies.

 

Ornua’s Values

 

At Ornua, our Values lie at the core of everything that we do and how we behave both individually and as a business. Our five values, and their underlying behaviors’ encourage   us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.

 

Ornua’s Growth

 

At Ornua, our co-operative ethos lies at the heart of how we do business. We care passionately about driving sustainable, profitable growth, underpinned by our ambitious ‘Path to Prosper’ strategy. We have delivered significant growth in our core business, and we have ambitious plans for continued growth over the next five years.

 

WHY THIS ROLE IS VALUABLE

 

Role Summary

 

The Assistant Brand Manager (ABM) role will be part of Ornua Foods International (OFI). OFI manages the sale and marketing of the Kerrygold brand within Ireland, southern and northern Europe, Asia and Oceania.

 

The ABM will support the Brand Manager in developing the integrated annual brand plans for Ireland and will support in select European markets.

 

The ABM will support in-market activation and events, creative development, innovation pipeline delivery and the implementation of brand strategy, whilst delivering targeted commercial and brand metrics for the Ornua Foods International Team.

 

The ABM will support on the implementation of brand plans for Kerrygold with a focus on Ireland, and support required across four key focus European markets (Greece, Poland, The Netherlands and Spain).

 

KEY AREAS OF RESPONSIBILITY:

 

  • Assist in the annual brand planning process that will deliver the strategic growth objectives with a robust, targeted and results-oriented programme of initiatives.
  • Support in brand guardianship, ensuring any new creative output from social, PR and content adheres to brand guidelines.
  • Working in tandem with the Commercial team on building and executing effective and best-in-class trade marketing plans. Monitor consumer/shopper KPIs to help measure success against strategic drivers.
  • Responsible for managing and monitoring consumer complaints and enquiries, responding in a timely and appropriate fashion and reporting on monthly trends to the business.
  • In close collaboration with Ornua’s innovation team, marketing leads and commercial managers, assist in researching product innovation opportunity in European markets and support in preparing a robust business case for product innovations.
  • Working in conjunction with the Brand Manager, media and PR agencies to track and analyse in-campaign results and distilling them to share with the wider Food Business.
  • Support in tracking marketing budget for Ireland A&P and provide reporting accordingly in working with the Brand Manager and Finance Business Partner.

 

KEY REQUIREMENTS:

 

  • Bachelor’s degree in business, marketing, arts, or food related discipline.
  • Experience in CPG brand marketing or relevant experience, client or agency.
  • Strong project management skills, with a demonstrated track record of on-time, on-budget delivery.
  • Strong record of success and experience managing external creative and media agencies in development of outstanding work and on-time execution.
  • Sales and/or marketing experience in the FMCG or comparable branded sectors, including relevant international exposure.

 

 

 

ORNUA COMPETENCIES:

 

  • Ownership - Drives results, profitability, and sustainable growth.
  • Rigour - For complex challenges or new areas, applies effective professional skill, analysis and decision making, and planning and reviewing.
  • Forward Looking - Leads others through change and contributes to competitive challenges and functional strategic plans.
  • Communicative – Communicates in an inspirational way.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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